{"id":473,"date":"2022-05-18T09:35:24","date_gmt":"2022-05-18T08:35:24","guid":{"rendered":"https:\/\/superstartup.dk\/?p=473"},"modified":"2022-05-18T09:35:27","modified_gmt":"2022-05-18T08:35:27","slug":"de-3-typer-af-prisfastsaettelsesmetoder","status":"publish","type":"post","link":"https:\/\/superstartup.dk\/de-3-typer-af-prisfastsaettelsesmetoder\/","title":{"rendered":"De 3 typer af prisfasts\u00e6ttelsesmetoder\u00a0"},"content":{"rendered":"\n<p>Som ny iv\u00e6rks\u00e6ttere eller med f\u00f8rste start up kan det v\u00e6re sv\u00e6rt at finde hoved og hale i det hele. Dette er ikke en guide fra A til Z, hvordan du bedst muligt komme i gang. Denne artikel vil have fokus p\u00e5 de 3 overordnede prisfasts\u00e6ttelsesmetoder, der eksisterer. Denne artikel skal derfor blot ses som vejledende og guidende \u2013 men ikke et facit til, hvordan du helt eksakt skal g\u00f8re. Vi vil forklare de 3 klassiske prisfasts\u00e6ttelsesmetoder og komme med eksempler undervejs, s\u00e5 det g\u00f8r det nemmere at forst\u00e5.&nbsp;<\/p>\n\n\n\n<h2>Typer af prisfasts\u00e6ttelsesmetoder<\/h2>\n\n\n\n<p>Der findes som sagt tre typer af overordnede prisfasts\u00e6ttelsesmetoder. Det er ikke altid, at man v\u00e6lger den ene frem for den anden \u2013 sommetider har man overvejelser med fra begge, som fasts\u00e6tter din pris. Oftest kommer det ogs\u00e5 an p\u00e5, hvilken branche du er i og hvilken type prisfasts\u00e6ttelsesmetode, der passer bedst til din virksomhed og produkter\/services.&nbsp;<\/p>\n\n\n\n<h3>Omkostningsbaseret prisfasts\u00e6ttelse&nbsp;<\/h3>\n\n\n\n<p>Omkostningsbaseret prisfasts\u00e6ttelse&nbsp; \u2013 det siger n\u00e6sten sig selv, hvordan den prisfasts\u00e6ttes. Her ser man p\u00e5, hvilke variable omkostninger du har i forbindelse med din produktion af et produkt. Det kan v\u00e6re ting s\u00e5som fragt fra A til B, r\u00e5varerne, der er med til at producere dit produkt og hvad det koster at f\u00e5 det solgt. N\u00e5r du har fundet den samlede pris per enhed, s\u00e5 skal der selvf\u00f8lgelig l\u00e6gges den \u00f8nskede profit oven i. S\u00e6lger du blot produktet, s\u00e5 dine omkostninger bliver d\u00e6kket &#8211; s\u00e5 er du break even og tjener alts\u00e5 ikke noget. Leder man f.eks. efter <a href=\"https:\/\/www.digitaltrykodense.dk\/\">print i Odense<\/a>, s\u00e5 vil prisen oftest v\u00e6re sat efter en blanding af omkostningerne, da der er en del inventar, der skal kunne betales hjem senere hen.&nbsp;<\/p>\n\n\n\n<h3>Eftersp\u00f8rgselsbaseret prisfasts\u00e6ttelse&nbsp;<\/h3>\n\n\n\n<p>Denne metode s\u00e6ttes ud fra eftersp\u00f8rgslen p\u00e5 dit produkt. Her i er der to metoder at priss\u00e6tte ud fra. Den ene er baseret p\u00e5 dit produkts priselasticitet. Her tester man, hvad dit produkt minimum kan koste og hvor meget maksimum. Det alts\u00e5 en pris, der bliver baseret ud fra, hvad dine kunder \u00f8nsker at betale.&nbsp;<\/p>\n\n\n\n<h3>Konkurrencebaseret prisfasts\u00e6ttelse&nbsp;<\/h3>\n\n\n\n<p>Denne type prisfasts\u00e6ttelse er baseret ud fra konkurrenterne. Er konkurrencen h\u00f8j, kan det sommetider v\u00e6re n\u00f8dvendigt at se p\u00e5, hvordan konkurrenterne har prisfasts\u00e6t sig, hvis det er det parameter, du \u00f8nsker at konkurrere p\u00e5. Men det er vigtigt at huske p\u00e5, at man ikke n\u00f8dvendigvis beh\u00f8ver at v\u00e6lge den ene frem for det andet. Benytter du dig f.eks. at eftersp\u00f8rgselsbaseret prisfasts\u00e6ttelse med konkurrencebaseret &#8211; s\u00e5 kalder man markedsbaseret prisfasts\u00e6ttelse.&nbsp;<\/p>\n\n\n\n<p>Det vigtigste er blot, at du har sat dig ned, unders\u00f8gt markedet og dit produkt og derudfra taget en beslutning om, hvad der giver mest mening for netop dit produkt\/service.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Som ny iv\u00e6rks\u00e6ttere eller med f\u00f8rste start up kan det v\u00e6re sv\u00e6rt at finde hoved og hale i det hele. Dette er ikke en guide fra A til Z, hvordan du bedst muligt komme i gang. Denne artikel vil have fokus p\u00e5 de 3 overordnede prisfasts\u00e6ttelsesmetoder, der eksisterer. Denne artikel skal derfor blot ses som [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":474,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[23],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De 3 typer af prisfasts\u00e6ttelsesmetoder\u00a0 - Super Startup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/superstartup.dk\/de-3-typer-af-prisfastsaettelsesmetoder\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De 3 typer af prisfasts\u00e6ttelsesmetoder\u00a0 - Super Startup\" \/>\n<meta property=\"og:description\" content=\"Som ny iv\u00e6rks\u00e6ttere eller med f\u00f8rste start up kan det v\u00e6re sv\u00e6rt at finde hoved og hale i det hele. 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